On August 18th this year, an EU Regulation entered into force introducing changes to the marketing and labelling requirements for food products. One of the most significant changes is that terms commonly associated with the meat sector, such as “meat”, “bacon”, “steak” and “fillet”, will no longer be permitted for plant-based and other alternative products. The new requirements will apply from August 19th, 2029. From that date, specific terms listed in the Regulation will be reserved…
On August 18th this year, an EU Regulation entered into force introducing changes to the marketing and labelling requirements for food products. One of the most significant changes is that terms commonly associated with the meat sector, such as “meat”, “bacon”, “steak” and “fillet”, will no longer be permitted for plant-based and other alternative products. The new requirements will apply from August 19th, 2029. From that date, specific terms listed in the Regulation will be reserved exclusively for meat and meat products. This means that terms such as meat, beef, pork, chicken, fillet, ribs, bacon, steak, T-bone steak, liver and other terms specified in the Regulation may not be used for products made from plant-based ingredients,…
